What started as late night chats over tea became a company with a simple philosophy: a high-quality skin care line formulated for sensitive skin. A vision and personal trials with sensitive skin inspired the foundation of Pure. We are board certified dermatologists that speak daily with patients about the benefits of excluding allergens from their personal care products. Our formulas are designed to calm, protect and nourish, even the most delicate skin. All without overlooking elegance and texture. We invite you to try Pure: “where beauty meet science”.